Re-imagine the homepage to become the digital equivalent of an in-store sales rep interaction. Create several fundamentally new paradigms into windows of what AT&T should be. Create a POC begin testing 2023.
• ROLE: Lead UX (IC) / Heuristics-Strategy/Info Arch • APP: Figma • TIME: 6+ months • TEAM: Brand Strategist /User Tester/Research/Content Writer
• ROLE: Lead UX (IC) / Heuristics-Strategy/Info Arch • APP: Figma • TIME: 6+ months • TEAM: Brand Strategist /User Tester/Research/Content Writer
Orange-yellow ( concept #1 in testing) - Response is very high
